The Sponsored Products Dashboard
Deprecated
This page describes the legacy Sponsored Products dashboard. It has been replaced by the unified PPC V2 Dashboard, which covers Sponsored Products, Brands, and Displays in a single screen. See the release note for details.
Navigation
Access via: PPC from the main menu at the top of the screen.
Overview
The Sponsored Products Dashboard provides a quick view of your PPC campaign outcomes, broken down by marketplace. Use the Date Range Selector to specify a time period, and the Marketplace Selector (top left) to choose the account/marketplace.
Data is presented in the selected currency for a single marketplace at a time.
Tiled Key Performance Indicators
Measures
- PPC Impressions — number of times your product ad was displayed for matching search queries
- PPC Clicks — number of times shoppers clicked your ad to view the product detail page
- Click Through Rate (CTR) — ratio of impressions to clicks
- Conversion — ratio of listing visitors to purchasers
Same SKU
Orders and sales for the same SKU — the product that was associated with the original advert that was clicked.
Other SKU
Orders and sales for other SKUs — when a user clicks an ad for one of your products but purchases a different one (e.g., clicks a red shirt ad but buys a blue shirt).
PPC Cost
- Total PPC Spend — total amount spent on PPC campaigns
- Average Cost per Order (ACo) — average advertising cost per order generated
- Average Cost per Click (CPC) — average amount charged per ad click
- ACoS (Advertising Cost of Sale) — ad spend divided by ad revenue, expressed as a percentage. Formula:
ACoS = (Ad Spend / Ad Revenue) × 100
PPC History Bar Charts
Four chart views are available for the selected date range:
| Chart | Metrics |
|---|---|
| Sales | PPC sales, orders, and profit per day |
| Cost | Total spend, Avg Cost/Click, Avg Cost/Order per day |
| Measures | Impressions, Clicks, CTR per day |
| Performance | ACoS, ACOP (Profit / Ads Cost), PPC/Non-Promo Revenue % per day |
TIP
Revenue values for PPC/Non-Promo Rev. % are taken from the Sales Per Day Per Product report, while PPC sales come from the Sponsored Products dashboard.
Sponsored Products Campaigns
Actions
Click the action button to hide a campaign from the view.
Campaign Columns
- Campaign Name — name of the campaign
- Campaign Status — Archived, Enabled, or Paused
- Targeting Type — Auto or Manual
- PPC Impressions — number of ad displays
- PPC Clicks — number of ad clicks
- CTR — click-through rate
- Avg Cost/Click — average cost per click (total cost / total clicks)
- Total Orders — total orders generated by the campaign
- Sales — revenue generated
- Spent — PPC advertising cost incurred
- Conversion — visitor to purchaser ratio
- ACoS — Advertising Cost of Sales (ad spend / sales)
- Profit — PPC profit calculated as: Sales Through PPC − (Units Sold × (COGS + Amazon FBA Fees)) − PPC Spend. Hover over the profit number for a breakdown.
Sponsored Products Ad Groups
Shows the advertising groups within each campaign. Column definitions are identical to the campaign section above.