PPC Menu Reorganization
August 30, 2025
Overview
The PPC (Pay-Per-Click) navigation menu has been reorganized to make it easier to find and access the features you need based on your advertising campaign types.
What's Changed
Previous Menu Structure
Previously, all PPC features were grouped under a single "PPC" menu item, which could make it challenging to quickly find the specific feature you needed.
New Menu Structure
PPC features are now organized into separate menu sections based on Amazon's advertising types:
Sponsored Products
- PPC Dashboard -- Overview and metrics for SP campaigns
- PPC Performance/Costs -- Detailed SP performance analysis
- Keyword Analysis -- Keyword research and optimization
- Campaign Performance -- Campaign-level metrics and insights
- Target Performance -- Target ASIN and category performance
Sponsored Brands
- Brand Dashboard -- SB campaign overview and metrics
- Brand Performance/Costs -- Detailed SB performance analysis
- Brand Keyword Performance -- Keyword performance for brand campaigns
Sponsored Display
- Display Dashboard -- SD campaign overview and metrics
- Display Performance/Costs -- Detailed SD performance analysis
PPC (General)
- SP Comparison -- Compare Sponsored Products performance (Lab feature)
Benefits of This Change
- Easier Navigation -- Find features faster based on your campaign type
- Logical Grouping -- Related features are now grouped together
- Clearer Organization -- Each advertising type has its own dedicated section
- Same Features, Better Access -- All your existing PPC features are still available, just better organized
FAQ
Q: Have any features been removed? A: No, all existing PPC features remain available. They've simply been reorganized for easier access.
Q: Do I need to update my bookmarks? A: Your existing bookmarks will continue to work. The URLs haven't changed, only the menu organization.
Q: Why was this change made? A: As we've added more PPC features over time, the single menu became crowded. This reorganization makes it easier to find what you need quickly.
Quick Reference Guide
| Looking for... | Find it under... |
|---|---|
| SP Campaign Dashboard | Sponsored Products > PPC Dashboard |
| SB Campaign Costs | Sponsored Brands > Brand Performance/Costs |
| SD Campaign Metrics | Sponsored Display > Display Dashboard |
| Keyword Research | Sponsored Products > Keyword Analysis |
| ASIN Targeting | Sponsored Products > Target Performance |
| Brand Keywords | Sponsored Brands > Brand Keyword Performance |