Geo Dashboard -- See Your Sales on the Map

July 23, 2026

Overview

Ever wondered exactly where your customers are? The new Geo Dashboard answers that. It breaks your sales, profit, and returns down by country, state, and city -- as a ranked table of region performance cards and as an interactive world map you can click into. Knowing which states and cities your sales concentrate in isn't just interesting: it's exactly the information you need to place FBA inventory close to demand and keep inbound placement fees down. Find it under Sales and Customers → Geo-Dashboard → Regional Performance.

What's New

Regional Performance Table

Every region gets its own performance card showing the numbers that matter:

• Revenue and Profit, with margin and ROI badges -- profitable regions are accented green, loss-makers red
• Orders and Units for volume
• Returns with a traffic-light health indicator so problem regions stand out
• A details strip with Ordered Product Sales, Average Order Value, COGS, Fees, Commissions, and unique products sold

Slice It Your Way

Three selectors in the page title let you shape the analysis:

• Country, State, or City -- choose how deep to go geographically
• All Products, SKU, ASIN, Parent ASIN, Product Group, or Brand -- see which products drive each region
• Full range, Day, Week, Month, Quarter, or Year -- turn any view into a regional trend over time

Mix and match freely -- for example, by State × by Brand × by Month.

An Interactive World Map

• Color-coded world map for Orders, Units, Revenue, or Profit -- switch metrics with one click
• Click a country to drill into its states, then a state to see its top cities (state maps available for the US, Canada, UK, Germany, France, Italy, Spain, Japan, Australia, India, and Mexico)
• Hover tooltips show all four metrics for any region, and a breadcrumb takes you back up
• Zoom, pan, and save the map as an image

Location Filters

Alongside the familiar order and product filters, a new Location filter section lets you focus on exactly the geography you care about. Pick countries first, then states, then cities -- each dropdown only offers places that actually appear in your orders, labeled unambiguously (so Colorado (CO, US) never gets confused with Cork, Ireland).

How to Use

1. Open Sales and Customers → Geo-Dashboard → Regional Performance.
2. Pick your geographic level, product grouping, and period from the page title.
3. Scan the table for your strongest and weakest regions -- or switch to the Map tab and explore visually.
4. Use the filters (including the new Location section) to narrow down to the orders you care about.
5. Export the table to CSV or Excel with the export button, or save the map as an image.

Benefits

• Know your markets -- see at a glance which countries and states drive your orders and profit.
• Cut FBA inbound placement fees -- find the states and cities where your units actually sell, then send inventory toward that demand instead of paying Amazon to redistribute it. Sort by units at the State level, drill into cities on the map, and let real sales geography drive your shipment placement choices. See the Geo Dashboard guide for a step-by-step workflow.
• Spot regional problems early -- the returns traffic-light highlights regions with unusual return rates.
• Plan smarter -- regional product breakdowns help with advertising focus and expansion decisions.
• Trend over time -- period grouping turns any regional view into a month-by-month or quarter-by-quarter story.

Impact

• This is a brand-new screen -- nothing changes elsewhere in SellerLegend.
• All figures respect your display currency and your configured profit, ROI, and margin formulas, just like the rest of the platform.
• Orders without usable shipping location data are grouped under an Unknown region so your totals still reconcile.
• No action is required -- your existing order history is already mapped.