The Connections Screen
Purpose
The Connections screen enables secure linking of Amazon Seller Central accounts to SellerLegend using the Amazon Selling Partner API (SP-API), eliminating the need to manually handle sensitive credentials.
Supported Marketplace Regions
North America: United States, Canada, Mexico, Brazil
Europe: UK, Germany, France, Italy, Spain, Netherlands, Sweden, Poland, Belgium, Turkey
Asia-Pacific: India, Japan, Australia, Singapore
Middle East: United Arab Emirates, Saudi Arabia, Egypt
Adding a Marketplace
- Click the Add New Connection button
- Enter a friendly account name
- Select the Amazon marketplace region from the dropdown
- Click Create to begin the connection process
TIP
SellerLegend supports onboarding multiple marketplaces across different Amazon regions using the same Seller ID.
Screen Overview
Selling Partner API Section
Displays all linked marketplaces. Bold text indicates active marketplaces; "Pending" indicates unactivated ones.
PPC API Section
Shows marketplaces where advertising integration is available. Bold names indicate active connections; "Pending" indicates inactive status.
To onboard pending marketplaces, click Continue, select desired marketplaces in the popup, and click Start Now.