The PPC Costs Summary Per Product Screen
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Access via: PPC >> Sponsored Product Costs
Overview
The PPC Costs Summary Per Product screen displays the total PPC cost per product accumulated since SellerLegend began collecting your advertising data. This provides a high-level view of how much you have spent on PPC advertising for each individual product.
How PPC Data Is Collected
- PPC details are retrieved from Amazon once daily
- When you first onboard with SellerLegend, the system collects up to 60 days of PPC history prior to your onboarding date
- Data continues to accumulate going forward from the date of onboarding
Available Columns
| Column | Description |
|---|---|
| Product Image | Thumbnail of the advertised product (click to open the Product Modal) |
| Marketplace | The Amazon marketplace where the product is advertised |
| ASIN | The Amazon Standard Identification Number |
| SKU | The seller-specific Stock Keeping Unit |
| Internal Name | Your custom internal name for the product (if defined) |
| Tags | Any tags assigned to the product |
| Product Group | The product group the item belongs to |
| Total Impressions | Total number of times your ad was displayed |
| Total Clicks | Total number of clicks on your ad |
| CTR | Click-Through Rate (Total Clicks / Total Impressions) |
| Total Spend | Total amount spent on PPC for this product |
| Total Sales | Total attributed sales from PPC campaigns |
| Total Orders | Total number of orders attributed to PPC |
| ACoS | Advertising Cost of Sale (Total Spend / Total Sales) |
| Avg CPC | Average Cost Per Click (Total Spend / Total Clicks) |
Key Points
- This screen shows cumulative totals since data collection began, not a specific date range
- Use this to identify which products have the highest advertising spend and best (or worst) return on ad spend
- ACoS is a key metric -- a lower ACoS means your advertising is more efficient relative to the sales it generates
- CTR helps gauge how relevant and appealing your ad creative is to shoppers