The PPC Costs Summary Per Product Screen

How To Get Here?

• From the Menu
  • PPC–> PPC Costs

What is it for?

• To see a summary of the total PPC cost incurred per product since SellerLegend started collecting PPC costs history

Hints And Tips!

• The details of your PPC Costs are retrieved from Amazon once every day for the previous day
• The PPC history collection starts  60 days before your SellerLegend onboarding. We do not retrieve any earlier than 60 days retrospective PPC data, as this is not made available by Amazon. However, your history will accumulate the longer you use SellerLegend.

Screen Print

Content

(*) denotes features not yet implemented at the time of writing

• Actions Button
  • Click on the Actions button to reveal links to
    • PPC Product History
    • PPC Dashboard

• Product Image
  • A small image of the product
  • Clicking on the image will take you to the Product Dashboard for that product

• Marketplace
  • The marketplace the product belongs to
  • If the same product exists in more than one marketplace, then it will be repeated on a distinct row per each marketplace
  • The marketplaces shown in the PPC Costs Summary Per Product Screen is governed by the Marketplace Selector (the Amazon icon in the top right side of the taskbar)

• ASIN
  • The ASIN of the product
  • Clicking on the ASIN will take you to your product’s listing on the Amazon catalog
  • SellerLegend uses the short URL version of your ASIN to take you to the product listing. Clicking on the ASIN, therefore, does not adversely impact your conversion rates.

• Internal Name
  • The Internal Name you have assigned to the product.
  • Learn how to assign Internal Names to products

• Tags
  • Any Tags you have assigned to the product pertaining to this order
  • By using the Filters or the Omni-Search bar, this allows you to quickly view all the products featuring the same Tag(s)
  • Learn how to Assign Tags To Products

• Start Date
  • SellerLegend’s starting date of PPC Costs Summary history capture for this product

• End Date
  • The last date when SellerLegend collected data for this product

• Clicks
  • The number of clicks reported for this product between the Start Date and the End Date

• Impressions
  • The number of impressions reported for this product between the Start Date and the End Date

• Click-Through Rate (CTR)
  • The click-through rate reported for this product between the Start Date and the End Date

• Average Cost Per Click (CPC)
  • The average cost per click reported for this product between the Start Date and the End Date

Other Hidden Columns

• Learn how to hide/unhide columns
• The following columns are hidden but can be added to the Orders view at any time:
  • SKU

Related Posts

• How Do I Define An Internal Name For A Product?
• How Do I Assign Tags To Products?