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What Do the Red/Green Colored Numbers Mean in Sales Statistics?

Overview

Throughout the SellerLegend Sales Statistics screens, you will notice numbers displayed in red or green text. These colors do not indicate whether a number is positive or negative. Instead, they represent the variance (change) compared to a previous time period.

How It Works

ColorMeaning
GreenThe value has increased compared to the prior period
RedThe value has decreased compared to the prior period

Comparison Periods

The comparison is always made against the equivalent prior period:

Current PeriodCompared To
TodayYesterday
YesterdayThe day before yesterday
This WeekLast Week
This MonthLast Month
This QuarterLast Quarter
This YearLast Year

Important Distinction

The color coding reflects directional change, not whether the number itself is good or bad. For example:

  • A red refund amount means refunds decreased compared to the prior period -- which is actually a positive outcome
  • A green refund amount means refunds increased -- which may be cause for concern
  • A green revenue figure means revenue went up compared to the prior period
  • A red revenue figure means revenue went down compared to the prior period

Key Points

  • Red and green indicate variance against the previous period, not positive/negative values
  • Always consider the context of what the metric measures when interpreting the color
  • This color coding appears across all Sales Statistics views in SellerLegend
  • The comparison period changes automatically based on the time range you have selected