The Sales Statistics Screen – Dashboard Edition – By Product

How To Get Here?

  • From the Menu
    • Sales–> Sales Statistics, by default
    • Or, if you are on the By Date or on the Chart View tab of the screen, clicking on the By Product tab just below the 4 colored tiles will bring you back to this screen

What is it for?

  • Allows a detailed inspection of the most important sales statistical data, within a selected time period, sliced in different views
  • There are two versions of the Sales Statistics Screen
    • One showing aggregate (sum) data ALL products combined. This version will show ‘Sales Statistics – All Products’ in the title.
    • One showing individual data for ONE product. This version will show ‘Sales Statistics – SKU / ASIN / Internal Name’ in the title.
  • This screen shows data for products which have had activity during the selected period only!
    • Activity relates to sales, or refunds or PPC costs during the period selected
  • Shows the most important sales data points
    • By Product, for all products combined within your chosen period
    • By Date, for all products combined within your chosen period
    • By Chart, for all products combined within your chosen period
    • By individual product, by date
    • By individual product, by chart

Hints And Tips!

  • We anticipate many sellers will prefer this screen to become their homepage, replacing the standard default dashboard by the Sales Statistics Screen – Dashboard Edition
  • You can easily achieve this by clicking on the Home icon (Set Home Page) on the top taskbar when showing the Sales Statistics screen
  • If you wonder why a specific product does not show in the list, it is very likely because it has not had any activity during the selected period
  • Bear in mind that a product can have 0 revenue and still show in the list because it had a refund.
  • Curious to know what the color coding means? Please read the following article

Screen Print

 

Content

(*) denotes features not yet implemented at the time of writing

  • The Sales Statistics screen is constituted of
    • Four colored tiles at the top of the screen showing selected sales KPI’s
    • A navigation bar that allows the selection of a preferred view of the sales statistics data
    • A date picker, which allows selection of a series of date periods
    • A table below the navigation bar, which reflects the data view predicated by your selection in the navigation bar

The Colored Tiles

  • The tiles reflect aggregate (sum) values pertaining to  ALL products with activity during the selected period
  • Gross Sales (Gross Revenue)
    • The sum of all sales for all the products with activity during the selected period
    • Please note that the impact of Refunds is already accounted for in Gross Sales
  • Net Revenue
    • Gross Sales minus the sum of all Promo Amounts discounted for all the products with activity during the selected period
  • Orders
    • The number of orders placed for all products with activity during the selected period
  • Units
    • The number of units ordered for all products with activity during the selected period
  • Net Before COGS
    • The Gross Sales minus FBA Fees, Promo Amount, PPC Costs, VAT, and Operating Expenses incurred for all products with activity during the selected period
  • Net Profit
    • Net Before COGS minus Cost Of Goods amount
  • PPC Costs
    • Advertising costs for all products with activity during the selected period
    • When the report is grouped by ID, the PPC costs consist of Sponsored Products only.
    • When the report is grouped by ASIN, the PPC costs consist of Sponsored products, Sponsored Display and Sponsored Video.
  • ROI (Return On Investment)
    • Aggregate ROI for all products with activity during the selected period
  • The Information Icon (Profit Breakdown)
    • Clicking on this icon will present a drop-down showing a waterfall view of all the sales values and how they are calculated

The Navigation Bar

  • If you wish to view the old version of the Sales Statistics, click on the link next to ‘Looking for old version?’

The Date Picker

  • Use the date picker to select from any of the following periods
    • Today
    • Yesterday
    • 7 Days
    • 30 Days
    • 60 Days
    • 90 Days
    • This Month
    • Last Month
    • 3 Months
    • Last Year
    • Year to Date
    • One Year
    • Any custom date range

The Data Table View

  • The Data Table reflects individual values for each product
  • Actions Button
    • On every product line within the table, clicking on the Actions button will reveal a link to:
      • View the statistics of the selected product by date (View This Product By Date)
      • View the statistics of the selected product represented in a chart (View This Product In Chart View)
  • Product Image
    • The small image of the product
    • Clicking on the image will take you to the Product Modal for that product
  • Product Title
    • The Title of the product as it appears on your Amazon listing
  • Account Title
    • Title of the account the product belongs to
  • Marketplace
    • The marketplace the product belongs to
    • The marketplace shown in this screen is governed by the Marketplace Selector (to the left of the question mark help icon in the top right side of the taskbar)
  • SKU
    • The Stock Keeping Unit number of the product
  • FNSKU
    • The Fulfilment Network Stock Keeping Unit number of the product
  • ASIN
    • The ASIN of the product
    • Clicking on the ASIN will take you to your product’s listing on the Amazon catalog
    • SellerLegend uses the short URL version of your ASIN to take you to the product listing. Clicking on the ASIN, therefore, does not adversely impact your conversion rates.
  • Brand
    • The product’s Brand as specified on the Amazon listing
    • By using the Filters or the Omni-Search bar, this allows you to quickly view all the products for a specific Brand
  • Product Group
  • Tags
    • Any Tags associated with the product
    • By using the Filters or the Omni-Search bar, this allows you to quickly view all the products featuring the same Tag(s)
    • Learn how to assign Tags to products
  • Orders
    • The total number of orders placed for this product during the selected period
  • Units
    • The total number of units sold for this product during the selected period
  • Velocity
    • The total number of units sold per day on average for this product during the selected period
  • Non Promo Units

    • The total number of non promo units sold for this product during the selected period
  • Revenue
    • The total Gross Revenue earned for this product during the selected period
  • FBA Fees
    • The sum of all the FBA Fees relating to all the units sold for this product during the selected period
  • Commissions
    • Previously commissions were a part of the breakdown in the FBA Fees Column
    • This column shows the commission paid for that specific product.
    • Hovering over the column will show you the breakdown of the commissions.
  • VAT
    • The Europe Value Added Tax (VAT) element charged on the Revenue generated by the sales of this product during the selected period
  • Promo Amount
    • The promotion discount amount relating to all the units sold for this product during the selected period
  • Sessions 
    • The number of sessions for this product during the selected period
    • This data point will not be present unless you have downloaded the performance data through the SellerLegend Chrome extension
  • PPC Conversions
    • The number of conversions for this product during the selected period
    • This data point will not be present unless you have downloaded the performance data through the SellerLegend Chrome extension
  • PPC Cost
    • The total PPC advertising costs incurred for this product during the selected period
  • OOE
    • The total amount of product-related Other Operating Expenses (OOEs) incurred for this product during the selected period
    • Please note that marketplace-related OOEs are obviously not included in this amount, as they are not product-related OOEs
    • Therefore, it is possible for the profit in the colored tiles at the top not to be equal to the sum of the profits on the individual rows
      • This is because the tiles reflect ALL OOEs, even those which are not product-related
      • The rows reflect ONLY the OOEs related to the product
      • The difference in profit will be the OOEs which are not product-related
  • Net Profit
    • The net profit generated by the sales of this product during the selected period
  • Sales Rank (BSR)
    • The latest sales rank for the product
  • Buy Box Price
    • The current offer price as detected by SellerLegend when last updating products.

Hidden Columns

Related Posts

in Dashboards, Sales Statistics – Dashboard Edition, Screen Descriptions, Under Sales Menu
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