It shows you the sales per day for a particular product
The report shows an SKU wise breakdown
It shows all the sales, and costs incurred for a product on the selected date
It shows all the information you need to know about a product for a particular date for a particular product
Hints And Tips!
This is one of our most generated reports
You can select a date range and the report will show you a datewise breakdown of all the products separately
Clicking on the Product image will take you to the Product Dashboard of that particular product
The updates on this screen vary. For example, the orders update every 30 minutes, while the PPC updates every 24 hours
In order to see the session’s data, you would require to install our chrome extension. More information here
Screen Print
Content
Product Image
Product Thumbnail from the Amazon
Click the thumbnail to show the Product Statistics screen.
Date
Day and Date of the sales.
Title
The listing title of the product.
Account title
The title you have given this account in SellerLegend at the time of onboarding.
You can edit account names in Settings->MWS Credentials->Edit Account Title.
Marketplace
The country code of the marketplace for the product.
SKU
The Stock Keeping Unit number of the product as defined in SellerCentral.
FNSKU
The Fulfilment Centre SKU of the product.
A unique identifier, assigned by Amazon to products stored in and fulfilled from an Amazon fulfillment center.
ASIN
The ASIN of the product.
Click to see the product page on Amazon.
Parent ASIN
The parent ASIN of the product.
Is Parent
An indicator that shows whether this ASIN is a parent ASIN
Internal Name
A nickname that you assign to a product to make identification of a product easier.
To assign a nickname to a product, go to Products->Products List, find the row of the desired product, click in the Internal Name cell and enter the nickname.
Brand
The brand as on the Amazon product listing
Product group
A method to group like products together for financial reporting purposes.
The number of times the product listing has been viewed during the selected date range.
During one visit (session), a buyer can view your product page several times, therefore the number of page views is often larger than the number of sessions.
You must have enabled the SellerLegend Chrome Extension.
PPC Impressions
The number of times that your product ad was displayed in the search results during the selected date range.
PPC Clicks
The number of times a shopper clicked on your Product Ad during the selected date range.
PPC Orders
The number of Orders resulting from PPC spends during the selected date range.
PPC Sales
Sum of PPC Sales revenue for Same SKU and PPC Sales Other SKU during the selected date range
PPC Costs
The PPC cost during the selected date range.
The PPC costs include: Sponsored product costs, sponsored video costs.
TACOS
Total Advertising Cost of Sale.
Calculated as Total PPC Cost / Total Ordered Product Sales is the ratio of Total PPC Cost to Ordered Product Sales.
Hovering over the number will show the breakdown.
PPC Conv
The number of sales divided by the number of clicks an ad receives during the selected date range
OOE
The sum of OOE incurred during the selected date range.
Net Profit
The Net Profit generated for this product over the selected date range.
Calculated as Net Profit = Product Price – (Product Cost + Product FBA Fee)
Net Margin
The Net Margin for the product during the selected day.
Calculated as Margin = (Profit / Revenue) * 100.
You can customize what constitutes Profit and Revenue.
Click on Settings Panel Button (on the right) -> Edit Net Margin formula and define YOUR preferred method to calculate Net Margin
Net ROI
Return On Investment.
Calculated as Net Profit / Costs * 100.
You can customize what constitutes Profit and Costs.
Click on the Settings Panel Button (on the right) -> Edit ROI formula and define YOUR preferred method to calculate ROI.
