The Sales Statistics Screen

How To Get Here?

• From the Menu
  • Sales–> Statistics

What is it for?

• Shows all the sales statistics per product for all products which have had a sale in the date range specified by the date filter
• Inactive products, or products with no sale during the specified date range, are not shown

Hints And Tips!

• By default, the date range filter is set to show the statistics for the last 30 days
• When you set a different date range in the filter (for example, Today or Yesterday), that date preference is retained across screen transitions and session logouts/logins

Screen Print

Content

(*) denotes features not yet implemented at the time of writing

• Product Image
  • A small image of the product
  • Clicking on the image will take you to the Product Modal screen
• Title
  • The listing title of the product
• Account Title
  • The title you have given this account in SellerLegend at the time of onboarding.
  • Edit account names in Settings->MWS Credentials->Edit Account Title

• Marketplace
  • The marketplace of the product. The marketplaces shown on this  screen is governed by the Marketplace Selector (the Amazon icon on the top right side of the taskbar)
• SKU
  • The Stock Keeping Unit number of the product as defined in SellerCentral
• FNSKU
  • The Fulfilment Centre SKU of the product.
  • A unique identifier assigned by Amazon to products stored in and fulfilled from an Amazon fulfillment center.
• ASIN
  • The ASIN of the product which was ordered
  • Clicking on the ASIN will take you to your product’s listing on the Amazon catalog
  • SellerLegend uses the short URL version of your ASIN to take you to the product listing. Clicking on the ASIN, therefore, does not adversely impact your conversion rates.
• Parent ASIN
  • The parent ASIN of the product.
• Is Parent
  • An indicator that shows whether this ASIN is a parent ASIN

• Internal Name
  • The Internal Name you have assigned to the product.
  • Learn how to assign Internal Names to products
• Brand
  • The brand as on the Amazon product listing

• Product Group
  • The Product Group you have assigned to the product.
  • Learn how to assign Product Groups

• Tags
  • Any Tags you have assigned to the product
  • By using the Filters or the Omni-Search bar, allows you to quickly view the statistics related to products featuring the same Tag(s)
  • Learn how to assign product Tags
• Orders
  • The number of orders received during the period for the Product
• Ordered Product Sales
  • The amount that comes from products ordered
  • It is the item price multiplied by the number of ordered units.
• Units
  • The number of units ordered during the period for the Product
• Velocity
  • The number of units sold per day over the period
  • The period is specified by the date range picker at the top right of this screen.
  • Calculated as Number of units sold over a period / (number of days in the period- Out of stock days in the period).
  • Click on the velocity number to show the orders received during the period specified by the velocity date picker. Go to Inventory -> Click on the settings panel (on the right) to view other options.
• BuyBox Price
  • The current offer price as detected by SellerLegend when last updating products
• Refunded
  • The number of units refunded that affects orders in the selected period. NOT the number of refunds received during the period!
• Refund %
  • The refund percentage rate. Redundant units / Total Number Of Units Ordered
• Promo Units
  • The number of units sold at a price equal to or below the SellerLegend Discount Threshold.
  • The threshold can be adjusted in the Settings Panel (on the right). More information here
• Non Promo Units
  • The number of units sold above the SellerLegend Discount Threshold.
  • The threshold can be adjusted in the Settings Panel (on the right). More information here
• Local Inventory
  • The total number of fulfillable units
• In Stock
  • The number of units that are in stock
• Per Unit Revenue
  • The average revenue collected per unit during the selected date range.
  • Calculated as the sum of all revenue during the date range / Units sold during the date range.
  • Includes revenue from Shipping and Gitfwrap charged by Amazon to the buyer.
• Revenue
  • Total Revenue accrued due to the sale of Units.
  • Calculated as Total Units x Price Sold.
  • Includes revenue from Shipping and Gitfwrap charged by Amazon to the buyer.
• COGS
  • The Cost Of Goods Sold for the product at today’s date.
  • Details on how to add or edit COGS can be found here
• FBA Fees
  • The sum of all FBA fees (per order, and per-item fees)
• Commissions
  • Previously commissions were a part of the breakdown in the FBA Fees Column
  • This column shows the commission paid over the period selected.
  • Hovering over the column will show you the breakdown of the commissions.
• Promo Amount
  • The total amount that is a result of the sum of all discounts.
• Sessions
  • The number of visits to your Amazon product page during the selected date range.
  • You must have enabled the SellerLegend Chrome Extension.
  • More information here
• Page Views
  • The number of times the product listing has been viewed during the selected date range.
  • During one visit (session), a buyer can view your product page several times, therefore the number of page views is often larger than the number of sessions.
  • You must have enabled the SellerLegend Chrome Extension.
  • More information here
• PPC Impressions
  • The number of times that your product ad was displayed in the search results during the selected date range.
• PPC Clicks
  • The number of times a shopper clicked on your Product Ad during the selected date range.
• PPC Orders
  • The number of Orders resulting from PPC spends during the selected date range.
• PPC Sales
  • Sum of PPC Sales revenue for Same SKU and PPC Sales Other SKU during the selected date range.
• PPC Costs
  • The PPC cost during the selected date range.
• TACOS
  • Total Advertising Cost of Sale.
  • Calculated as Total PPC Cost / Total Ordered Product Sales is the ratio of Total PPC Cost to Ordered Product Sales.
  • Hovering over the number will show the breakdown.
• OOE
  • The PPC cost during the selected date range.
• Net Profit
  • The Net Profit generated for this product over the selected date range.
  • Calculated as Net Profit = Product Price – (Product Cost + Product FBA Fee)
• Net Margin
  • The Net Margin for the product during the selected day.
  • Calculated as Margin = (Profit / Revenue) * 100.
  • You can customize what constitutes Profit and Revenue.
  • Click on Settings Panel Button (on the right) -> Edit Net Margin formula and define YOUR preferred method to calculate Net Margin
• Net ROI
  • Return On Investment. Calculated as Net Profit / Costs * 100.
  • You can customize what constitutes Profit and Costs.
  • Click on the Settings Panel Button (on the right) -> Edit ROI formula and define YOUR preferred method to calculate ROI.
• Sales Rank
  • The sales rank information of the product as detected the last time SellerLegend updated products.
  • Products are updated every 8 hours.
• Inbound
  • Sum of Inbound Working Quantity, Inbound Shipped Quantity, and Inbound Receiving Quantity
• Reserved
  • The number of units that you have for an SKU at Amazon fulfillment centers that are currently being picked, packed, and shipped, or are sidelined for measurement, sampling, or other internal processes.
  • Hover on the units to see a breakdown.

Group By Function

• The Group by function helps in grouping the data as per the user requirement
• Users can group the data by Product, Date, and Chart

• The Sales Stats grouped by Product further has 6 options
• Group by ID
  • Each product has a unique ID
  • For example, if a product belongs to multiple marketplaces and an account group is selected instead of an individual account then this option will come in handy
  • If a SKU or ASIN belongs to different account groups a cumulative value will be shown
• Group by SKU
  • The data is grouped by SKU
• Group by ASIN
  • The data is grouped by ASIN
• Group by Parent Asin
  • The data is grouped by Parent ASIN
• Group by Brand
  • the data is grouped by the Brand
• Group by Product Group
  • The data is grouped by the product groups that are created by the user themselves

Other Hidden Columns

• Learn how to hide/unhide columns
• The following columns are hidden but can be added to the Orders view at any time:
  • SKU
  • Product Title
  • Brand

Related Posts

• How Do I Define An Internal Name For A Product ?
• How Do I Assign Tags To Products ?
• How Do I Define A Product’s VAT Rate ?
• How Do I Define My VAT Registration State ?
• How Do I Reveal/Hide Additional Screen Columns ?
• How Do I Define What Constitutes A Promo Order ?