The Sales Statistics Screen – Dashboard Edition – By Date

How To Get Here?

• From the Menu
  • Sales–> Sales Statistics and click on the By Date tab
  • Or, if you are on the Chart View tab of the screen, clicking on the By Date  tab just below the 4 colored tiles will bring you back to this screen

What is it for?

• Allows a detailed inspection of the most important sales statistical data, over a selected time period, sliced in different views
• There are two versions of the Sales Statistics Screen – Dashboard Edition – By Date
  • One showing aggregate (sum) data of ALL products combined. This version will show ‘Sales Statistics – All Products’ in the title.
  • One showing individual data for ONE product. This version will show ‘Sales Statistics – SKU / ASIN / Internal Name’ in the title.
• This screen shows data for dates which have had activity during the selected period only!
  • Activity relates to sales, or refunds or PPC costs during the period selected
• Shows the most important sales data points
  • By Date, for all products combined within your chosen period
  • By individual product, by date

Screen Print

Content

(*) denotes features not yet implemented at the time of writing

• The Sales Statistics screen is constituted of
  • Four colored tiles at the top of the screen showing selected sales KPI’s
  • A navigation bar which allows the selection of a preferred view of the sales statistics data
  • A date picker, which allows selection of a series of date periods
  • A table below the navigation bar, which reflects the data view predicated by your selection in the navigation bar

The Colored Tiles

• The tiles reflect aggregate (sum) values pertaining to  ALL products with activity during the selected period

• Gross Sales (Gross Revenue)
  • The sum of all sales for all the products with activity during the selected period
  • Please note that the impact of Refunds is already accounted for in Gross Sales

• Net Revenue
  • Gross Sales minus sum of all Promo Amounts discounted for all the products with activity during the selected period

• Orders
  • The number of orders placed for all products with activity during the selected period

• Units
  • The number of units ordered for all products with activity during the selected period

• Non Promo Units
  • The number of non promo units ordered for all products with activity during the selected period
  • Learn how SellerLegend identifies promotional orders

• Net Before COGS
  • The Gross Sales minus FBA Fees, Promo Amount, PPC Costs, VAT and Operating Expenses incurred for all products with activity during the selected period

• COGS Amount
  • The sum of all the Cost Of Goods (COGS) relating to all the units sold for all products with activity during the selected period
  • Learn how to define and use period based COGS

• Net Profit
  • Net Before COGS minus Cost Of Goods amount

• PPC Costs
  • Advertising costs for all products with activity during the selected period

• ROI (Return On Investment)
  • Aggregate ROI for all products with activity during the selected period

• The Information Icon
  • Clicking on this icon will present a drop down showing a waterfall view of all the sales values and how they are calculated

The Navigation Bar

• Allows navigation to the different views of Sales Statistics
  • By Product will show this screen
  • By Date will show The Sales Statistics Screen – Dashboard Edition – By Date screen
  • Chart View will show The Sales Statistics Screen – Dashboard Edition – Char View screen

• If you wish to view the old version of the Sales Statistics screen, click on the link next to ‘Looking for old version?’

The Date Picker

• Use the date picker to select from any of the following periods
  • Today
  • Yesterday
  • 7 Days
  • 30 Days
  • 60 Days
  • 90 Days
  • This Month
  • Last Month
  • 3 Months
  • Last Year
  • Year to Date
  • One Year
  • Any custom date range

The Data Table View

• The Data Table below the tiles shows aggregate (sum) values for all products with activity on the specific date

• Order Date
  • The date at which the orders were placed

• Orders
  • The sum total of orders placed for all products with activity on the specific date

• Units
  • The sum total of units ordered for all products with activity on the specific date

• Refunded
  • The sum total of units refunded for all products with activity on the specific date

• Promo Units
  • The sum total of promotional units sold for all products with activity on the specific date
  • Learn how SellerLegend identifies promotional orders

• Non Promo Units
  
  • The sum total of non-promotional units sold for all products with activity on the specific date

• Revenue
  • The sum total of Gross Revenue earned for all products with activity on the specific date

• COGS
  • Learn how to Assign COGS To Products
  • The sum total of all the Cost Of Goods (COGS) relating to all products with activity on the specific date

• FBA Fees
  • The sum total of all the FBA Fees relating to all the units sold for all products with activity on the specific date

• Commissions
  • Previously commissions were a part of the breakdown in the FBA Fees Column
  • This column shows the commission paid over the period selected.
  • Hovering over the column will show you the breakdown of the commissions.

• VAT
  • The sum total of the Europe Value Added Tax (VAT) element charged on the Revenue generated by the sales for all products with activity on the specific date

• Promo Amount
  • The sum total of the promotion discount amounts relating to all the units sold for all products with activity on the specific date

• Sessions 
  • The total number of sessions for all products with activity on the specific date
  • This data point will not be present unless you have downloaded the performance data through the SellerLegend Chrome extension
  • Please use our Chrome extension to retrieve the data, as it is not provided via the standard API and needs to be retrieved from your SellerCentral Account
    • See the knowledge base article How Do I Use The SellerLegend Chrome Extension?

• Conversions 
  • The total number of conversions for all products with activity on the specific date
  • This data point will not be present unless you have downloaded the performance data through the SellerLegend Chrome extension
  • Please use our Chrome extension to retrieve the data, as it is not provided via the standard API and needs to be retrieved from your SellerCentral Account
    • See the knowledge base article How Do I Use The SellerLegend Chrome Extension?

• PPC Costs
  • The sum total of PPC advertising costs incurred for all products with activity on the specific date

• OOE
  • The total amount of product-related Other Operating Expenses (OOEs) incurred for all products with activity on the specific date
  • Please note that marketplace-related OOEs are obviously not included in this amount, as they are not product-related OOEs

• Net Profit
  • The total net profit generated by the sales for all products with activity on the specific date

Hidden Columns

• Learn how to hide/unhide columns
• None

Related Posts

• How Do I Define An Internal Name For A Product?
• How Do I Assign Tags To Products?
• Learn how to Define And Assign Product Groups
• What is Period-Based Cost Of Goods?
• How Do I Define A Cost Of Goods For A Product?
• How Do I Know Which Dates To Use In COGS Periods When New Stock Arrives?
• How Does SellerLegend Determine The COGS For An Order?
• Cost Of Goods (COGS) Screen
• How Do I Reveal/Hide Additional Screen Columns?