From the main menu PPC >> Sponsored Products Dashboard
What is it for?
By clicking on the Date Range Selector, you can specify a range of dates and use the Sponsored Products Dashboard to quickly view the outcomes of your PPC campaigns, broken down by marketplace
The data displayed on the Sponsored Products Dashboard is pertinent to a single marketplace and is presented in the selected currency.
In case you possess multiple Accounts/Marketplaces, you can choose the desired one by selecting the corresponding option from the Marketplace Selector located at the top left of the screen, under the “Select Marketplace/Group” heading.
PPC Impressions –The number of times your product ad was displayed, for a search query that matched the keywords you are running ads for.
PPC Clicks – The number of times shoppers clicked on your product ad to view the complete product detail page.
Click Through Rate – Expanded as Click through Rate, is the ratio of the Impressions versus the clicks, ie the number of times your advertisement was clicked by a shopper, for each time your ad was displayed.
and Conversion – The conversion rate is the number of people who visited your listing versus the number of people who purchased your product.) for a chosen date range and Marketplace.
Same SKU
Displays the orders and Sales for the Same SKU: The SKU or product that was associated with the original advert that was clicked.
Other SKU
Displays orders and Sales for the Other SKU: If a user has clicked on an advert for one of your SKUs but then purchased another of your SKUs. e.g if you are selling blue and red shirts, a user clicks on an advert for a red shirt but purchases a blue shirt, this is classed as an “Other SKU”.
Shows aggregated revenue and number of orders, which include both the same SKU and other SKUs.
PPC Cost
Displays Total PPC spend and shows Avg cost/Order and Avg Cost/Click as well as ACoS: ACoS is calculated by dividing ad spend by ad revenue, then converting it to a percentage. For example, if you spent $50 on an ad campaign and earned $100 from it, your Amazon ACOS would be 50%.)
The PPC History Bar Chart
Sales
Bar chart for PPC sales, orders and profit for a selected date range for each day.
Cost
Bar chart for total spend, Average Cost/Click, and Average Cost/Order for a selected date range for each day.
Measures
Bar chart for PPC Impressions, PPC Clicks, and Click Through Rate(CTR) for a selected date range for each day.
Performance
Bar chart for Advertising Cost of Sales-ACOS (Ads Spent / Sales ), Advertising Cost of Profit – ACOP (Profit / Ads Cost), and PPC/Non-Promo Rev % for a selected date range for each day. Revenue values to determine the ratio PPC/Non-Promo Rev. % are taken from the Sales per day per product report whereas PPC sales are from Sponsored Product dashboard
The PPC History Chart Legend
Sponsored Product Campaigns
Content
Action
Clicking on the action button allows for the hiding of a campaign.
Campaign Name
Name of the Campaign
Campaign Status
Status of Campaign
Archived
Enabled
Pause
Targeting Type
Auto
Manual
PPC Impression
The number of times your product ad was displayed, for a search query that matched the keywords you are running ads for.
PPC Clicks
The number of times shoppers clicked on your product ad to view the complete product detail page.
CRT
Expanded as Click through Rate, is the ratio of the Impressions versus the clicks, ie the number of times your advertisement was clicked by a shopper, for each time your ad was displayed.
Avg Cost/Click
The average amount you’ve been charged for your Amazon product ad. Average cost-per-click (Avg. CPC) is calculated by dividing the total cost of your clicks by the total number of clicks.
Total orders
The overall quantity of orders generated by the campaign.
Sales
The revenue generated by the campaign.
Spent
The cost incurred for the campaign’s PPC advertising.
Conversion
The conversion rate is the number of people who visited your listing versus the number of people who purchased your product.
ACoS
Expanded as Advertising Cost of Sales, ACoS is the ratio of ad spend to the sales conversion generated from the ads. ACoS = ad spends ÷ sales
Profit
Profit Earned Through PPC = Sales Amount Through PPC – ( Number of Units Sold through PPC * Other Cost ((Cost of Goods + Amazon FBA Fees)) – Amount Spent On PPC.
By hovering over the profit number, a breakdown will be displayed.
Sponsored Product Ad Groups
The advertising group that corresponds to each campaign.
The definition of each column is identical to the one mentioned above in the campaign section.
