Why Are There Differences Between The SellerLegend Dashboard & The Seller Central Dashboard

Where Is The Truth?

  • You may see differences between the number of orders/units sold/revenue shown on SellerLegend and Seller Central dashboards.
  • This is normal and is due to:
    • A difference in the accounting for Sales
    • The fact that Amazon only report on Ordered Product Sales and SellerLegend reports on Gross Revenue
    • The fact that Amazon account for Ordered Units and SellerLegend accounts for Shipped/Pending Units
    • A difference in the accounting for Pending Orders
    • Accounting for Refunds
    • The timing of orders retrieval
  • Read on, it’s fascinating …

Accounting For Sales

  • The Seller Central Dashboard only reports on a sale-by-sale basis and therefore is not a true reflection of your current position. For example:
    • When an order is received, SellerCentral will account for it there-and-then and increase your number of orders,  number of units and revenue accordingly
    • If that order is subsequently canceled before shipping, the SellerCentral dashboard will not be retrospectively adjusted. SellerLegend will retrospectively adjust those figures.
    • SellerCentral units sold include units from removal orders. SellerLegend won’t.
    • SellerCentral will not reduce your revenue and unit count when you have incurred refunds, while SellerLegend will
  • This means that in most instances, SellerLegend is more accurate than SellerCentral

Accounting For Revenue Vs Accounting for Ordered Product Sales

  • As the Amazon Sales Snapshot in the SellerCentral Dashboard clearly says, it only reports on Ordered Product Sales.
  • SellerLegend’s aim is to get to your profit numbers.
  • Therefore SellerLegend reports on Total Gross Revenue because  Profit = Total Gross Revenue – Total Costs.
  • The numbers in the SellerCentral Ordered Product Sales snapshot do not represent your Total Gross Revenue
  • What is the difference?
    • Amazon SellerCentral does not reflect the effect of shipping revenue
      • Have you noticed what happens when Amazon charge shipping to your customer? Have a look in SellerCentral for an order of yours which has a shipping element, and observe:
        • Amazon gives you credit for the shipping, which lands in your revenue
        • However, Amazon then takes it away in fees as a debit, named Shipping Chargeback.
      • You would think that the shipping debit and credit numbers would even out, right? Well, not always:
        • Amazon can elect to either take the total Shipping Chargeback away OR not take the Shipping Chargeback away at all OR only take a portion of the chargeback away.
        • In the last two instances, you are then left with MORE income than just the Ordered Product Sales, which is NOT reported in the Amazon Sales snapshot.
      • SellerLegend correctly accrues that shipping revenue in your Total Gross Revenue and correctly accrues the Shipping Chargeback in your Total Costs.
      • If there is a remaining revenue, SellerLegend will rightly increase your revenue number above your ordered product sales.
    • Amazon SellerCentral deducts your promotions from revenue
      • This is incorrect in a book-keeping sense
      • SellerLegend considers promotions as revenue and then deducts the amount of promotions as expenses, which is a more accurate way of reporting revenue
    • Because of the shipping revenue and promotions impact, SellerLegend will often report a higher revenue than SellerCentral, except in cases where you have no promotions and Amazon does not give you any shipping surplus

Accounting For Ordered Units Vs Accounting For Shipped Units

  • On the SellerCentral Dashboard, you will be told how much revenue is due for the number of units times cost per unit at the time of the order placement
  • If Amazon ships a partial order, the SellerCentral Dashboard is not retrospectively adjusted
  • In the instances where an order is past the Pending stage, SellerLegend will ONLY report on Shipped Units
  • If there are multiple partial shipments for an order, SellerLegend will update revenue numbers every time a partial order is shipped, until all the units are shipped
  • So for  example, let’s assume an order of 100 units at a price of $10
    • SelerCentral will tell you that you have made $1,000
    • While the order is pending, SellerLegend will also tell you that you have made $1,000 (see the section about Accounting For Pending Orders)
    • Once the order passes the Pending stage, assume only 30 units are shipped. SellerLegend will reduce your revenue by $700. (100 ordered – 30 shipped units x $10). SellerCentral dashboard won’t change your numbers.
    • Assume a further 30 units are shipped. SellerLegend will increase your revenue by $300. SellerCentral dashboard won’t change your numbers.
    • Assume your customer at that stage gets bored and cancels the rest of the unshipped units. SellerLegend reflects the true revenue for that partially fulfilled order at 60 units. SellerCentral Dashboard does not, as they are still reflecting 100 units in revenue.

Accounting for Pending Orders

Accounting for Refunds

  • Please read this knowledge base article to understand how SellerLegend handles Refunds
  • This is a very significant (and useful) difference between SellerLegend And SellerCentral, make sure you read this

Timing Of Orders Retrieval

  • Neither SellerCentral nor SellerLegend is a real-time system
  • They both retrieve orders at specific intervals
  • Therefore, depending on which system retrieved the orders last, one will be more ‘recent’ than the other
  • Sometimes, SellerLegend will be ahead of SelletCentral and vice-versa

If You Are Still Concerned About SellerLegend’s Accuracy …

  • Here’s how you can check that the SellerLegend numbers are correct:
    • Download the All Orders report in SellerCentral (Reports > Fulfillment > All Orders).
    • Select  Order Date and use  Exact dates to select the date range of orders you want to investigate
    • Open the report in Excel to view all your orders, then filter out cancellations, fulfillment orders/3rd party orders
    • Add up the number of orders and Revenue in the report
    • Download a SellerLegend Orders List filtered for the same date range.
    • Add up the number of orders and revenue in the SellerLegend report
    • You should find that the figures are similar
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