The PPC Dashboard

How To Get Here?

• From the Menu
  • PPC–>PPC Dashboard

What is it for?

• The PPC Dashboard allows you to view your PPC data at a glance, marketplace by marketplace, for a specified date range which you can set by clicking on the Date Range Selector
• This dashboard will show data relevant to one Account/Marketplace at a time
• If you have more than one Account/Marketplace, clicking on the Marketplace Selector at the top right of the screen will allow you to select the Account/Marketplace of your choice.

Hints And Tips!

• In the widgets that you see here, you can use Filters and the Search box just like you would on a normal screen. Think of these widgets as mini-screens.
• You can also change the view (i.e. hide/un-hide fields) by clicking on the Table View button, just as you would on the View manager on normal screens.
• In the case of Keyword Performance and Term Performance widgets are not available on this screen, you can find them on the side menu under PPC.

Screen Print

Content

(*) denotes features not yet implemented at the time of writing

• Dashboard Marketplace Selector

• • Use this drop-down box to select which Marketplace to show on the Dashboard
  • You can only display one Marketplace at a time
  • The PPC Dashboard Marketplace Selector will be absent if you only have one Marketplace

• Performance Indicator Tiles
  
  • Each tile shows a different aspect of how your overall PPC performance is going
  • The figures on these tiles depend on the time period selected.

• The PPC Chart Legend
  
  
  • There are four categories, and a chart for each one of those. The legend on the left contains the details. Clicking on any subcategory will hide/unhide that value from the respective chart:
    • Sales
    • Cost
    • Measures
    • Performance
  • Also dependent on the selected time period.

• Campaigns Widget
  
  • This widget shows you all the details about each of your campaigns
    

• Ad Group Widget
  • A campaign can have one or more Ad Groups. This widget displays all PPC related data for each Ad Group. Shows the same fields as Campaigns widget.
    

Table Fields

• Impressions
  • The number of impressions received
• Clicks
  • The number of clicks received
• CTR (Click-Through-Rate)
  • The number of clicks compared to the number of impressions. i.e. the ratio of users that viewed an ad AND clicked it.
  • CTR = Impressions / Clicks
• Avg Cost/Click
  • The average cost of a click.
  • Calculated as Number of Clicks / Amount Spent
• Total Orders
  • Total number of orders received against the respective field (i.e. campaign, ad group, keyword, or term).
  • This is a sum of Same SKU Orders and Other SKU Orders.
  • Other SKU is when an order is placed for a SKU that is different than the one which was advertised for. There is no way to tell which specific SKU was ordered as a result of a certain ad.
• Sales
  • The sales revenue due to the respective field
  • Similar to Total Orders, this is a sum of Same SKU Sales and Other SKU Sales.
• Spent
  • The amount you spent for the respective field.
• Conv
  • The percentage of clicks that result in orders.
  • The ratio of Total Orders to Clicks
  • Conv = Total Orders / Click * 100
• ACOS (Advertising Cost of Sales)
  • The percentage of amount you spent on advertisement as compared to the sales you made as a result of that advertisement.
  • ACOS = total ad spend / total ad sales x 100
• Match Type
  • Three possible options: broad, phrase, and exact
  • With each type, the search gets more and more restrictive, as the name should imply.
• Targeting Type
  • Two possible values: automatic and manual
  • With Automatic Campaigns, you select budgets and Amazon automatically finds keywords that match your product’s category, related products, and your product’s descriptions.
  • With Manual Campaigns, you handpick keywords you want to bid on.